Security is an industry unlike any other – and it deserves a marketing strategy that’s just as unique.
Why?
That’s easy. Just think about how you would choose a security company to protect your own assets – would you choose the company with the biggest marketing budget or the one with the best reputation?
Obviously, the answer is the company with the best reputation – because security matters, and just like you, your clients want the best.
That’s why Tetomato campaigns don’t use ads at all, instead, they focus directly on building your brand’s visibility and reputation, to let everyone know that you’re the best at what you do.
The greatest part about not using ads though is that you don’t run the risk of annoying thousands of potential customers, with expensive ads they aren’t even interested in watching.
Want to learn more about how it all works? You can watch a short video on their website, or schedule a free consultation, just visit Tetomato.com
The key to this strategy is simple – instead of forcing thousands of people to view your ads, Tetomato just creates content that they’ll actively search for on their own.
Maybe I should explain that a little better.
Let’s try this, if you were in the market for a new security company, what would you do?
Research shows that, if you’re like most people, you’ll start by Googling something like “Best Home Security Company Near Me,” or “Top Security Cameras & Access Control Systems.”
What Tetomato does is make sure that there’s a blog, podcast, press release, infographic, video, or slideshow, with a similar headline, that has a high chance of ranking near the top of the search results. Not just any content either, the blog, video, or whatever, will be all about your brand, the services you offer, and how awesome they are.
Obviously, that’s a lot of content, but you don’t have to worry about that. Tetomato uses a fully “Done-For-You” approach, so while you’re encouraged to make suggestions or edits for your campaigns, you don’t actually have to do any of the work. After each piece of content is created, you can review it to make sure it meets your highest quality standards, or point out any necessary changes before it goes live online.
The Tetomato team handles pretty much everything, all you really need to do is sign up, and give them your website URL. Their market research team will find all the details they need from your website, and they’ll even perform market research on your business and your competitors to find the best keywords to target.
Unlike ads though, these marketing campaigns provide permanent, cumulative benefits.
While an ad campaign simply disappears when it expires, content created through Tetomato will stay live online indefinitely, generating new leads for years to come. More than that though, the company uses a keyword strategy that starts by targeting “low-hanging fruit,” or low-competition keywords, and over time helps you to rank highly for even the most competitive search terms in your industry.
This technique was optimized for the security industry by Val Cameron, a media marketing and business growth expert, and the founder of Tetomato. Cameron has years of experience helping smaller companies to compete with larger corporations and is known for his previous success at creating a new marketing technique for landscaping companies. You can learn more about Val Cameron and Tetomato at https://www.linkedin.com/in/val-cameron-3649a125a
The Tetomato marketing strategy was also recently featured in a “Grow Your Security Business” report, which explains in-depth how the campaigns work, and how they differ from traditional advertising techniques. If you’re interested in the new technique and would like to learn more, it’s a great read.
Grow Your Security Business is also a great resource if you just want to learn more about building your brand, positioning yourself as a local leader, or improving your search ranking.
Marketing shouldn’t be hard – and it doesn’t have to be.
Just visit https://growsecuritybusiness.com and let the experts take your business to the next level.
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